Hashtags on Instagram
You can use up to 30 hashtags on Instagram. Make the most of this!
Preview has a blog with great content and advice for Instagram strategy:
Screenshots from the greentreeonline_ Instagram account:
What is the Instagram algorithm?
You can “follow” certain hashtags which means they will come up in your normal home feed even if you don’t follow those accounts. A hashtag search comes up with Top and Recent to choose from as well as related hashtags. Here, Instagram has realised that this hashtag refers to a location and is suggesting other locations.
In Instagram “Stories” you can also use hashtags. By clicking on it, then “View Hashtag” you get taken to the feed for that particular hashtag:
You then see the posts for the hashtag (in the grid) and the stories for that hashtag (in the orange circle at the top, where you can see what looks like Ben Houchen in the example here:)
Which hashtags to use on Instagram?
The main thing is to do your research. Good practice:
- Look at what hashtags competitors are using
- Click on posts that interest you (for your organisation) and see what they’re using
- Use Instagram’s “Related” function to find hashtags that might be relevant
- Use a third party app with a hashtag feature (such as Preview)
The hashtag funnel
This is relatively high level strategy. Using hashtags in this way is all about analysing frequency of use. Good practice would be to have a sprinkling from each ‘level’ in your posts.
Here are two different ways of looking at a hashtag funnel (click for source):
Be careful not to use banned hashtags. Although this post is a few years old it gives a good introduction:
I suggest testing suspect hashtags yourself, or getting an up to date list and then testing it yourself, rather than trusting an online tool: